Does the 20% rule still apply on Facebook?

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

What is the 80/20 Rule Facebook?

The definition of 80:20 Principle is, the 20% of the whole input is responsible for generating 80% of your success. For example, on Facebook advertising business, out of 10 advertisements that you publish, only 2 would make a huge success that will generate a good return for you.

How do you get the 20 text rule on Facebook?

This is an attempt at a workaround to help the automatic checks bypass your creative text use! Resize your image. It sounds simple, but yes, it works. If you take your ad and make it a bit smaller then paste it into a new background—your text should comply with the 20% standards.

Does Instagram have 20 text rule?

Minimize your use of text

If aren’t familiar with the rule, it basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20% of your image. On Instagram, this is even more of a no-no.

How do I remove restrictions from Facebook ads?

If you have restrictions, there should be a button on the right-hand side of the page that says “Request Review.” From there you will need to follow the process to confirm your identity and submit your claim to Facebook.

What are the specs for a Facebook ad?

Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can be a maximum of 30 megabytes. The technical minimum requirement for size is 600 by 600 pixels with no maximum. ​​Facebook supports image ratios from 1.91:1 to 4:5, though offer ads and ads with stock photos require the 1.91:1 ratio.

How long is the average Facebook ad?

around 60-80 seconds
The sweet spot is right around 60-80 seconds. Although the entire length of the ad isn’t as important as when you reach critical points in your pitch. You should cover at least one pain point within 30 seconds and include your CTA within the first minute.

How much text is allowed on a Facebook ad?

Note: There is no longer a limit on the amount of text that can exist in your ad image.

Is there a text limit on Facebook ads?

Feed ad character limits
Text: 125 characters. Headline: 25 characters. Link description: 30 characters.

Is there still text limit on Facebook ads?

Note: There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. Facebook’s ad system is designed to maximize value for people and businesses.

Why is Facebook restricting my ads?

Suspicious or Violating Networks or Associations:
If we find similar behavior that’s suspicious or violating among accounts, such as circumventing our review process or repeatedly having ad accounts and other advertising assets disabled for not complying with our policies, we’ll restrict advertising access.

How long does a Facebook restriction last?

Facebook Bans
Limits to inviting friends to your page*: 12-24 hours; Limits to inviting friends to a page (for the page): 24-48 hours; Limits to inviting friends to a group: 12 hours (block time increases when restrictions are exceeded);

What ratio is 1200×628?

1.91:1
Aspect Ratio: 1.91:1. Image Size: 1200 x 628 pixels.

Which aspect ratio is best for Facebook?

Facebook

  • For feed placements: We recommend square 1:1 for images and vertical 4:5 for videos.
  • For stories placements: Most people hold their phones vertically so we recommend 9:16 to capture the whole screen.
  • For video carousel format: We recommend square 1:1 and consistent ratios for all videos in a carousel.

What is a good ROI for Facebook ads?

Facebook ads are the most promising social advertising platform for E-Commerce with 1.86B users, an average ROI of 152%, an average conversion rate of 1.85%, and 85% of social media orders.

What is a good Facebook ad conversion rate?

around 10%
According to Wordstream’s Facebook Ad benchmarks, the average conversion rate for paid Facebook ads across all industries is 9.21%. Following this conclusion, we could say that a “good” conversion rate for your Facebook Ads should be around 10% or more.

What is the best aspect ratio for Facebook ads?

between 9:16 to 16:9
Facebook Feed ads
Recommended aspect ratio is between 9:16 to 16:9. Recommended image formats are JPG and PNG. Images with 20% text or more could increase chances of failed delivery.

What is the best size for a Facebook ad?

Facebook feed ads sizes
Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can be a maximum of 30 megabytes. The technical minimum requirement for size is 600 by 600 pixels with no maximum.

What is the best size for Facebook ads?

1080 by 1080 pixels
Facebook feed ads sizes

What happens when you upload a Facebook ad image with too much text?

But if you include more text in your ad image, your ad will run, and could theoretically reach just as many people as any other campaign, depending on your approach.

How do I get rid of Facebook ads restrictions?

If you have restrictions, there should be a button on the right-hand side of the page that says “Request Review.” From there you will need to follow the process to confirm your identity and submit your claim to Facebook. If they agree that you lost your rights to advertise unnecessarily, they will reinstate you.

How do I stop my Facebook ad from being restricted?

For this reason, today the Ad account being banned is a very common problem among Facebook Ads users.

Follow Facebook Ad Policies

  1. Don’t sell products prohibited by Facebook.
  2. Avoid any kind of discrimination.
  3. Don’t use misleading information.
  4. Be careful with pop-ups.

How do I fix Facebook Ad Restrictions?

What do I do if my Facebook account is restricted from advertising? There is really only one way to get your access to advertising on Facebook back and that is to request a review. You can do that from the account quality page that we showed you earlier (but here is that link again so you don’t have to scroll up!).

What is the best size for Facebook ads 2022?

Facebook Ad sizes for 2022

  • Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can be a maximum of 30 megabytes.
  • Facebook feed ads are the main ad type.
  • Facebook carousel ads also show up in users’ news feeds.
  • Facebook’s right column ads don’t show up in the main news feed.

What size is a Facebook post 2022?

Facebook timeline photo and post sizes:
Recommended size: 1200 x 630 pixels. Minimum size: 600 x 315 pixels.