Who owns Ascential?
The remainder of the company was taken over by Eden Bidco Ltd, a company incorporated for the purpose of the acquisition by its owners, the private equity investment group Apax and the Guardian Media Group in late March/early April 2008.
What is an Ascential company?
We are Ascential
We deliver specialist information, analytics and ecommerce optimisation for the world’s leading consumer brands and their ecosystems. Our world-class brands improve performance and solve problems by delivering immediately actionable information with visionary longer-term thinking. Learn more.
How big is Ascential?
2,800 employees
With more than 2,800 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries. Ascential is listed on the London Stock Exchange.
What is EMAP now called?
Ascential
The business publisher and events company Top Right Group (formerly Emap) has changed its name to Ascential.
Is Ascential a good company to work for?
Is Ascential a good company to work for? Ascential has an overall rating of 3.8 out of 5, based on over 178 reviews left anonymously by employees. 68% of employees would recommend working at Ascential to a friend and 64% have a positive outlook for the business. This rating has been stable over the past 12 months.
What industry is the Ascential PLC?
Ascential plc is a United Kingdom-based specialist information, analytics and ecommerce optimization company. The Company is engaged in delivering optimization platforms to consumer brands and their ecosystems.
Who owns edge by Ascential?
Ascential plc
About Edge by Ascential
A subsidiary of Ascential plc, the global specialist information company, Edge by Ascential has more than 400 employees in 10 offices across North America, Europe and Asia.
How many people work at Ascential?
“Our organisation employs over 2100 staff members in 14 countries around the world. Ascential owns a range of Design, Marketing and Sales content brands, such as WGSN, Cannes Lions, EDGE and Flywheel.
What happened to Emap?
Emap was still sagging under the Petersen debt, and spluttering growth prompted a break-up auction. Against all the odds, the sell-off was an astonishing success, with Emap plc securing a £2 billion payday for its disillusioned investors.
What is WARC Ascential?
At WARC we work with the global advertising industry to make smarter, more effective marketing. We’re the global authority on advertising and media effectiveness, offering unbiased advice on almost any advertising and marketing issue. “WARC is the Google for marketing people.”
What is EDGE Ascential?
Edge by Ascential is the world’s best measurement partner for businesses to sell online. Leading the way. We predict the future of retail, measuring sales and share on the world’s most important retail platforms and monitoring the digital shelf of thousands of retailers across the globe.
What is ecommerce edge?
Edge Commerce is more than just an ecommerce platform. It is a complete CRM and ERP to run your business. Increase sales and efficiency with Edge Commerce.
What is the digital shelf?
The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products. The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.
What is Ascential edge?
Why digital shelf is important?
The digital shelf refers loosely to a product display – both in-store and online – that is connected to a retailer’s entire operations and supply chain through real-time data. With a digital shelf, a business knows its precise inventory levels at every store at all times.
What is digital shelf analysis?
Digital Shelf Analytics, also known as DSA entails continuous analysis of eCommerce data to gain insights into the performance metrics of a particular digital shelf. This helps retail businesses to stay ahead of the competition and optimize their digital customer touchpoints.
What is a digital shelf?
What is digital shelf data?
Digital shelf analytics are the suite of KPIs that CPGs use to track, measure, improve and predict their product’s digital commerce performance. They usually exist in the form of a platform or an interface that a data analytics solution provider offers.
What is a digital shelf manager?
In this role you will be responsible for the development, management, execution and measurement of digital shelf initiatives that continually improves the consumer experience and drives sales across channels.
Why is digital shelf important?
Why is the digital shelf important? The digital shelf provides brands with the opportunity to showcase their products and communicate with shoppers at just the right moment in the consumer journey – that is, the moment they are researching or looking to buy a product.
What is digital shelf monitoring?
Digital shelf monitoring entails tracking various sets of product information across multiple channels to ensure accuracy and consistency. These sets of data can be product listings, rankings, or even promotional metrics from retailer sales channels.
What are digital shelves?
What is the digital shelf? The digital shelf is how and where a brand’s products are displayed online. Consumers will use it to discover, analyze, and purchase products using digital channels. In physical retail stores, shoppers can browse the shelves before they pick an item to purchase.
What is data shelf?
May 4, 2022. The digital shelf is the term used to describe all of the touch-points consumers experience during their online shopping journeys. Similar to a physical shelf in brick and mortar stores, the digital shelf is where consumers go to research and review, discover and select the products they want to buy.